Is This 663-Foot-Long Concept Design The ‘Superyacht Of The Century?’

Here’s a question. How many people do you think can actually comprehend just how big a 663-foot-long private superyacht is? Can you? In fact, I’m not sure even I can even though I’ve been writing about the world’s largest and most over-the-top superyachts for a while now!

But that’s what I think makes this latest concept design to come from the Italian design firm Nuvolari Lenard (who have designed many of the world’s most iconic superyachts including: NORD, Enzo, Black Pearl, Alfa Nero, Seven Seas, Vibrant Curiosity and Quattroelle) so intriguing.

It’s simply called CENTERFOLD because Nuvolari Lenard teamed up with the high-profile fashion photographer and storyteller Jarmo Pohjaniemi to portray this new design with an even higher level of artistry and imagination than is found on other superyacht designs. And you know what? I love it!

“In architecture, car design or sculpture, an object is first born from the mind of its creator, who portrays what they are visualizing,” Dan Lenard explains. “And if you are not lucky enough to be able to take in that building or piece of art in person, the next great way to experience it is through photography and videography. In this case, that object is presented to you through the eyes of the photographer, with their control of the light, the angles, the situation and so on. The photographer’s work is an extension – or an amplification – of the original creator’s process.

“For our collaboration with Jarmo on CENTERFOLD, we inverted that creative process. Rather than waiting for him to capture the physical yacht with his lens, we invited him to work with us from the early stages of design, to exclusively manage the yacht’s beauty from his perspective as a world-class photographer. We created an initial yacht design that was beautiful to us, to our vision, and he then brought his refined professional eye and creative influence.

“This input was less about the physical shape of the yacht and more about how to best treat the surfaces for the most beautiful reflection of light, contrast and mirroring. Even down to the ambient environment of the design, which has been taken from Jarmo’s own landscape photographs to create the perfect backdrop. The process has parallels with a photographer styling the photoshoot of a supermodel, so the final image represents his creative vision for the unique beauty of the subject – whether a human model or a yacht design.

Although Pohjaniemi is best known for his work in the fashion and commercial arenas, he’s been drawn to the allure of the ocean and yachts for much of his career. “When I look at the ocean, I feel a power that draws me towards the horizon, and I have always sensed there was more beyond the shoreline that was calling my name,” he says. “This oceanic fantasy became a reality when Dan Lenard asked me to create unique new visuals that would be executed to the same level of perfection as his design masterpiece.

“CENTERFOLD is a fantastic playground and in my opinion one of the most beautiful superyachts ever designed. She is not the Centerfold of the Month, she is the Centerfold of the Century! The main attraction.”

It’s designed to built in high tensile steel and aluminum and she would being the largest superyacht ever built—if she ever is built. But I’m not sure all that matters. Maybe this would be the perfect yacht for the metaverse?

Only time will tell.

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