With its mild temperatures, beautiful beaches, and booming restaurant and cultural scene, Tel Aviv is a no-brainer destination catering to all kinds of travelers. Seeking some effortless fun in the sun? The city offers perennially sunny skies, endless sandy enclaves and clear blue water that’s swimmable throughout the year. Looking for bustling city life fused with an irreverent party spirit? Head to popular Dizengoff Street, or the super chic Neve Tzedek neighborhood for incredible food, independent boutiques and great people-watching.
So it’s of little wonder that the Sheraton Tel Aviv, the stalwart beachside property in the northern quadrant of the city would choose Tel Aviv to showcase the brand’s new vision, among other destinations like Denver, Dubai, Phoenix, and Mianyang, China. Since 1977, the Sheraton Tel Aviv has been an iconic Tel Aviv destination among global travelers who want it all – the city center is just blocks away coupled with sea views and a beach experience rivaling any resort.
Following Marriott International’s 2018 announcement outlining plans to refresh the Sheraton brand, the renovations at the Sheraton Tel Aviv reflects an important milestone in its reinvention journey. To date, Sheraton Hotels & Resorts has more than 30 transformed hotels globally. This year, the brand is anticipating having another 30-plus transformed hotels globally, totaling over 60 in the portfolio.
“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time,” said Amanda Nichols, senior director and global brand leader of Sheraton Hotels. “Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates.”
Drawing on its roots as a community hub for locals and guests, Sheraton’s new approach is creating a holistic, tech-forward experience with places to connect, work and engage with the community. The design balances a sense of timelessness with a modern feel and aims to provide an environment where guests feel comfortable working, dining, or relaxing.
At the Sheraton Tel Aviv, all 274 rooms and 46 suites have been imprinted with its updated aesthetic, as well as the Club Lounge and the lobby, which includes the & More Bar, five studios, a community table and soundproof phone booths. The tables feature built-in lighting, outlets and wireless charging stations, while the community table acts as an anchor in the public space to bring strangers together.
The property’s refurbishment also includes its main Surfside Restaurant, where in the morning guests can wake up to a sumptuous buffet, and in the evening sit down to a delicious grill menu by executive chef and Master Chef winner, Yehuda Amar. In the lobby, the newly refurbished Manara Restaurant is operated by chef Nimrod Hadas.
Come summer, the Sheraton’s outdoor pool and Deck 115 Restaurant transforms to a beautiful Lounge bar and restaurant with a big screen featuring movie nights. It’s just one more reason to come back to this hotel – a must-visit destination that offers everything to everyone.