The Reimagined Style Of The Sheraton Tel Aviv

As soon as you enter the lobby of The Sheraton Tel Aviv you know you’ve entered someplace special. It’s a hotel hustling and bustling with guests from around the world, gleaning the transformation of this hotel that shines in the Levant, on the shores of the Mediterranean. The hotel is one of six Marriott Bonvoy properties out of 446 Sheraton hotels in Europe, the Middle East, and Africa (EMEA) that has been reimagined and designed in a modern yet classy way.

Pulling into the hotel’s entryway, it looks more like a garage but as you step out of your car or taxi you see the glamour of the entrance. The first thing you notice is the taupe, gold, and cream-like color palette of the lobby. The sculptured sofa in the center of the room with circular rug and turquoise design just draws you in. And the uniquely shaped one-seater chairs that look more like Magis Spun chairs will make your inner child get excited. Chic and modern describe the open space quite well. Interior designer overload, there’s a lot going on with the aesthetic from the light fixtures to the marble check in desk.

Another interesting point about the lobby is the functional workspaces, which are easy to overlook. Tel Aviv is a city of business from startups, to fashion brands, artists, and corporations. So, there are workspaces, a long community table, soundproof phone booths- and meeting rooms available in the hotel.

“As Sheraton continues to inspire new journeys this year, we look forward to welcoming guests to enjoy all the familiar comforts of the brand, but with fresh, contemporary updates,” shares Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe, Middle East and Africa, Marriott International in notes.

The seriousness of the hotel makes you forget you’re literally across the street from the Mediterranean Ocean- in the nucleus of the Herbert Samuel Boardwalk to be exact. It’s also a short walk to the Jaffa old city, and the artist quarter.

The higher up your room, the better. Floors 16-20 are Club rooms and come with Sheraton Club access for those 18 and older. The seventeenth floor has newly reimagined rooms, and from the outside hallways you feel as if you’re in a luxury condo building. “From here, guests can take in the sprawling views across the Mediterranean Sea and the city. True to the brand’s vision, the exclusive space is welcoming and stylish,” shares the hotel. Breakfast is served buffet style with a live cooking station, and it’s possible to get snacks throughout the day, lunch in the afternoon, and hot hors d’oeuvres for dinner. Imagine an airport lounge but better, and it’s open till 11pm. But, it’s possible to upgrade your room and get Club Lounge access.

Rooms range from the Club Seaview rooms, which are adults only, and Club Seafront rooms. The latter is 269 square feet and comes with hardwood floors, giving an at home feel. There is a seating section with a sofa and dining table, and a queen bed. This room is for adults only as well and offers spectacular views of the Mediterranean Sea that you can enjoy with a balcony. The 55-inch TV comes with local and international cable, as well as satellite TV. There are masculine yet 1960’s retro touches to the style of the room from the wood paneling on the walls, to the light fixtures- even the style of the drapes. The bathroom is modern with a grayscale theme. The walk-in shower, Dead Sea products, bright lighting, robe, and slippers make for a delightful bathroom experience.

With 318 newly styled and spacious rooms and suites, the revamping has been done ushering in more light, giving the hotel a ‘residential appeal’ that fosters productivity like height-adjustable worktables with integrated power and charging stations. The &More by Sheraton includes a fancy coffee bar serving coffee, pastries, beer and cheese plates later in the day, and grab and go food options for those on the go.

If you know the Sheraton brand, you know it has more of a corporate feel. It’s sleek, catering to the business crowd, while stylish at the same time. The Sheraton Tel Aviv fits right into the ethos and aesthetic of the Sheraton family. The five other Sheraton properties newly reimaged are: Sheraton Amsterdam Airport, Netherlands; Sheraton Jeddah, Saudi Arabia; Sheraton Frankfurt Airport, Germany; Sheraton Grand Krakow, Poland; and the Sheraton Djibouti, Djibouti.

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